Crowdfunding is getting all kinds of buzz as “the next new thing” for entrepreneurs and non-profit organizations seeking to raise funds to launch a new product or bring in cash for a worthy cause.
And let me tell you – that is so true.
My first foray into crowdfunding was two years ago when Al Lowe (the legendary adventure game designer behind the epic Leisure Suit Larry series) launched a Kickstarter crowdfunding campaign to raise enough cash to produce a brand new Leisure Suit Larry game.
Al’s crowdfunding campaign had a $500,000 goal which is the amount of money needed to do this game right. He totally killed his goal by bringing in over $655,000.
The result? Fans all over the world helped to make Larry come again and without a crowdfunding campaign I don’t see any other way how a new Leisure Suit Larry game would have been possible.
Crowdfunding IS the next chapter in the story of mankind’s never ending quest to find money to make their dreams, goals and visions come true.
So how does running a crowdfunding campaign work? You visit a site like Kickstarter or Indiegogo, post your project along with pictures and I would say at least one video, set your “perk” levels which are different dollar amounts people can pledge to back you in exchange for different freebies including products and services or just general recognition.
Your crowdfunding campaign is basically a single webpage. Your goal is to get as many people as you can to see your crowdfunding project. Generating crowdfunding traffic is the name of the game with the ultimate goal of getting enough people to back your crowdfunding campaign.
Next year crowdfunding will get even more interesting when Equity Crowdfunding goes mainstream allowing anyone to purchase different levels of ownership in a company WITHOUT buying any stock. The NYSE and Nasdaq have nothing to worry about (yet!) but look out for Equity Crowdfunding to be the hottest new thing we’ll see in 2014.
If you want to jump on the crowdfunding bandwagon promoting a crowdfunding campaign is crucial. If you find yourself launching a crowdfunding project then advertising your crowdfunding project cannot be overlooked. Crowdfunding promotion is as simple as clicking that link.