With 2012 well under way some of my clients are probably wondering if RoyalGeeks.Com went of business.

That’s because I didn’t do my traditional holiday calendar mailing at the tail end of 2011.

Since inception, RoyalGeeks.Com maintained a mailing list of all of our clients and did an annual mailing around the holidays. The mailing consisted of a tri-fold full color glossy calendar of the new year. This mailing was made at great expense, I might add. All told it cost close to $1,000 in printing and postage coupled with a good chunk of time to process the mailing and get to the mailbox.

I’m happy to say RoyalGeeks.Com is alive and well. Thriving, actually. With change being what it is, I decided to discontinue the holiday mailing.

It seems unnecessary to mail out a calendar to hundreds of people who already have a calendar two clicks away thanks to their computer. As for keeping in touch, we already do that thanks to this blog, our email newsletter, our Twitter feed and our Facebook page. We all know that thanks to technology it’s never been easier to stay in touch.

So we discontinued the holiday mailing and pocketed an easy $1000 in savings while still maintaining open channels with our clients in many mediums.

Right around the holidays, the news reports of the greeting card business collapsing and the massive loses of the US Postal System make it clear that the handwriting is on the wall: Adapt or die.

Do I still use the Post Office? Sure. I pay a few bills that way. I send out urgent letters via Express Mail or Priority Mail and until transporter technology emerges from the science fiction world of Star Trek and into reality, there’s no other way to send a package.

I use the right tool for the right job. Sometimes it’s scanning a document and emailing it. Other times it’s an overnight delivery when official documents of great importance must arrive at a particular place at a particular time with third party delivery confirmation.

In 2012 I encourage you to use the right tool for the jobs that need doing in your life so you can make your life easier.